How did we turn the whole Volkswagen cars portfolio into an interactive one?

 

750 combinations in one interface.

The mission was to create a unified visual line with a unique user experience in the Volkswagen Israel portfolio.The project was carried out by the company’s production team in a designated area that was prepared for the project 

 

Step 1 – Choose the leading color for each model

 

Create 360 files for each model

After the cars were photographed, Photoshop was adapted for additional colors

Rims selection 

Creating a user experience from the driver’s point of view in 3D 

Summary and call-to-action 

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